Mucha was born on July 24th
Born in 1860, Alphonse Mucha was a Czech Art Nouveau painter and decorative artist, best known for his distinct style and his images of women. He produced many paintings, illustrations, advertisements, and designs. Mucha produced a flurry of paintings, posters, advertisements, and book illustrations, as well as designs for jewellery, carpets, wallpaper, and theatre sets in what was initially called the Mucha Style but became known as Art Nouveau.
Mucha's works frequently featured beautiful, young women in flowing vaguely Neoclassical looking robes, often surrounded by lush flowers which sometimes formed haloes behind the women's heads. In contrast with contemporary poster makers he used a pale pastel colors. His Art Nouveau style was often imitated.
The 1900 Universal Exhibition in Paris spreads the "Mucha style" internationally, Mucha decorated the pavilion of Bosnia and Herzegovina and collaborated in the Austrian Pavilion.
Mucha tried to distance himself from the Art Nouveau label throughout his life; he always insisted that rather than adhering to any fashionable stylistic form, his paintings came purely from within and Czech art. He declared that art existed only to communicate a spiritual message, and nothing more; hence his frustration at the fame he gained through commercial art, when he most wanted to concentrate on more lofty projects that would ennoble art and his birthplace.
Mucha died on July 14th 1939.